Starlight Shines in the Competition

BBAC Supports the Grand Opening of the 2025 China Open

[September 24, 2025, Beijing] On 23^rd September, the 2025 China Open kicked off at the National Tennis Center today in Beijing with Beijing Benz Automotive Co., Ltd. (BBAC) as the chief sponsor of the event for the 16^th season, presenting an exhilarating spectacle blending the thrill of tennis with automotive innovation for sports fans and car enthusiasts alike. Zhang Zhengye, Party Secretary and Senior Executive Vice President of BBAC attended the opening ceremony and gave a speech.

Zhang Jianyong, Party Secretary & Chairman of BAIC Group and Chairman of BBAC expressed, "Looking back on our partnership, BBAC and the China Open have always grown and progressed together,” he said. “Over the years, the China Open has not only elevated its tournament status but also built a platform for cultural exchange between China and the world. Throughout the past two decades, BBAC has become a model for high-end automotive manufacturing in Beijing, demonstrating the remarkable strength of China's intelligent manufacturing while continuously advancing the integration of the 'automotive dream' and the 'sports dream'."

"Guided by the philosophy of 'Made in China, for China', BBAC always strives for perfection, crafting the most desirable vehicles for Chinese customers in line with Mercedes-Benz's global standards of excellence,” said Jörg Bartels, President & CEO of BBAC. “With the same commitment, we aim to deliver a world-class sporting experience with China Open while allowing audiences to immerse themselves in the extraordinary allure of Mercedes-Benz through our Star product portfolio."

Zhang Zhengye, Party Secretary and Senior Executive Vice President of BBAC, remarked, "This year marks BBAC's 20th anniversary, a significant milestone on our path of high-quality development. As we continue to grow, accelerate transformation, and pursue excellence, we remain dedicated to our corporate social responsibility by supporting the China Open and actively promoting the vigorous development of sports in China. Our renewed partnership with the tournament not only reflects the deepening of our collaboration but also exemplifies the thriving synergy between the automotive industry and sports in China."

As the only top-tier comprehensive tennis tournament in China named after the country, hosting WTA 1000, ATP 500, and ITF J300 events, the China Open has attracted numerous tennis superstars from around the world. This year’s China open will feature numerous famous tennis players, including men's former world No. 1 player Jannik Sinner at the National Tennis Center in Beijing. In addition, China’s Zheng Qinwen, Wang Xinyu, and Wang Yafan have secured direct entries based on their rankings. This impressive roster promises a captivating and thrilling competition, giving spectators an unmatched demonstration of world-class tennis excellence.

Technological Prowess, Shaping a New Era of Intelligent Mobility

As a witness to and participant in the proud journey of the China Open, BBAC not only provides a premium and comfortable mobility experience for the tournament with its excellent products but is also showcasing the engineering excellence of Mercedes-Benz and the achievements of "Made in China" to global automotive enthusiasts and tennis fans.

This year, BBAC will display a range of fuel and pure electric models at the China Open brand center exhibit. Among them will be the recently launched all-new CLA, which features the MB.OS architecture, urban- and highway-assisted driving systems, and a two-speed transmission and 800V high-voltage architecture unique within its class. Balancing power, efficiency, and charging performance, the all-new CLA offers a new benchmark for intelligent electric vehicles. In addition, E-Class L demonstrates outstanding capabilities in design, premium comfort, intelligent features, and safety. Beyond the venue, EQE and EQE SUV will provide luxurious mobility services for international guests and players.

A Paradigm of Cross-Industry Collaboration, Powering Automotive and Sports Advancement

BBAC's 16-season sponsorship of the China Open not only highlights its steadfast support for sports and proactive commitment to social responsibility but also stands as a model of successful cross-industry collaboration. Since its inception in 2004, the China Open has continually broken new ground, rapidly evolving from a regional event into one of the world's premier tennis tournaments, becoming an indispensable part of the global tennis landscape.

While consistently supporting the China Open, BBAC has continuously enhanced its comprehensive capabilities. This year, the company celebrates its 20^th anniversary and is steadily progressing toward the milestone of producing its six millionth completed vehicle and engine cumulatively. The recent rollout of the first model built on the MMA platform, the all-new CLA, marks the beginning of the strongest product launch in the history of the Mercedes-Benz brand in China.

As BBAC strengthens its core capabilities, it steadfastly upholds the corporate spirit of "The best or nothing." and the core values of "Customer Focus, Responsibility, Integrity, Innovativeness, Agility". The company places great emphasis on empowering and unleashing the full potential and vitality of its talent team through corporate culture, consolidating its core competitive advantages, and safeguarding high-quality development.

With the thrilling start of the 2025 China Open, the Three-Pointed Star shines alongside the stars of the tennis world, bringing new energy to every thrilling showdown on the court. Going forward, BBAC will remain true to its original aspirations, accelerating its own transformation and leapfrog development while injecting robust momentum into the prosperity of China's high-end automotive manufacturing and the flourishing of its sports industry.