Following “a good start” of sales volume (i.e. wholesale volume) in the first quarter, BBAC has kept its robust growth for the second quarter. By June, BBAC’s accumulative sales volume over the past six months has hit a record high of 143,398 vehicles. This is the first time that BBAC has leaped to second place among domestic premier car brands with a year-on-year growth of over 39%, far beyond the average level in this industry.

In recent years, BBAC has achieved continued growth with increased comprehensive strength. In 2015, both production and sales volume of BBAC have passed 250,000-unit mark with a year-on-year growth of more than 70%, marking a good end of the 12th Five-Year Plan. In 2016, BBAC maintained strong growth momentum despite the slower growth of automobile market. In January, the sales volume amounted to 69,832 vehicles in the first quarter, with a year-on-year growth of around 43%, and had a good start in the 13th Five-Year Plan. From April to June, BBAC sales volume kept increasing month by month from 22,430 vehicles, to 24,649 vehicles and then to 26,487 vehicles. The monthly increase of 2,000 vehicles in average made BBAC achieve a leapfrog development, contributing 2/3 shares of Mercedes-Benz brand sales in China and became a core force for Mercedes-Benz brand to develop sustainably.

This achievement is a result of BBAC’s industrious efforts and also the inevitable result of consolidating the foundation, optimizing product matrix, implementing lean management, emphasizing quality, and integrated operation of production and marketing. Over the past decade, BAIC Group and Daimler have worked together with far-sighted vision and determination to make bold changes. After several trials and tests, they have formulated the development strategy for BBAC based on the platform construction and focused on quality. BBAC has established the first engine plant for Mercedes-Benz passenger vehicles outside of Germany, the largest R&D Center among Daimler joint ventures, the first quality center in overseas Daimler plants and Daimler’s largest manufacturing base of Mercedes-Benz passenger vehicles.

Based on this, BBAC has increasingly diversified its products. Now, BBAC’s product lineup has expanded from a product matrix consisting of long wheelbase C-Class, standard wheelbase C-Class, long wheelbase E-Class, GLC SUV and GLA SUV, to the latest upgraded Mercedes-Benz models, and occupying four major segments in luxury car markets (i.e. Luxury Mid-Size Cars, Luxury Full-Size Cars, Mid-Size SUV and Compact SUV), with increasing product competitiveness. Meanwhile, BBAC has continuously promoted lean management, built an effective value chain integrating Internet-based development, information management, established work process and implementing data-based management, greatly improved corporate efficiency and fast responded to the market demands by drawing on advanced management ideas and experience from both Chinese and Germany shareholders in line with local conditions.

In addition to this, upholding the concept of “One Brand, One Quality”, BBAC has been adhering to product quality improvement from concepts to management in multiple aspects. Driven by “intelligent manufacturing” and “Craftsmanship Spirit”, BBAC has ensured product quality to reach Mercedes-Benz global consistent standard and ensured each locally-produced Mercedes-Benz car to meet customer’s expectation in the market.

Of course, BBAC couldn’t have made such achievement without the close cooperation with its affiliated company - Beijing Mercedes-Benz Sales Services Co., Ltd (BMBS). Since 2013, both parties have worked together through such measures as resource integration, production and sales linkage, and shortening the lead time, better adapting to the market changes and served for the market demands while coordinating the production and sales, so as to win over customers. BMBS has also quickly deployed the layout of the dealer network, established mutual trust and win-win-based relationship, safeguarding Benz brand to achieve a growth for 40 consecutive months and laying a solid foundation for the future development of BBAC.

From strategic layout to management, from platform construction to production-sale linkage system, BBAC has embraced its harvest season after a decade of efforts. All new long wheelbase E-Class sedans has just gone offline not long ago and will be launched soon. It will inject new vitality into BBAC’s fast growth and help Chinese and German shareholders to achieve strategic goals by its unbeatable competitiveness. Doubtlessly, BBAC is on the fast lane and has appeared on the central stage of Chinese and global luxury vehicle market. Under the missions of “The Star Shines from BBAC” and “Build Mercedes-Benz in China!”, BBAC will provide Chinese consumers with products and services consistent with Mercedes-Benz global standards, driving the industrial revolution and making its due contribution to upgrading China’s luxury car manufacturing industry and Made in China 2025 strategy.